Project Overview
TABQUARTZ needed a spacious and professional exhibition environment for TISE 2022 that could present its quartz surface products, strengthen brand recognition, and provide comfortable areas for business conversations.
The 30×50 booth combined a clean white architectural backdrop with bold red flooring, oversized branding, feature graphic towers, and multiple meeting areas. The open two-sided layout created an approachable presence while allowing visitors to move comfortably through the booth.
Solution
The booth was organized around a large central presentation wall featuring the TAB and TABQUARTZ identity. A curved reception counter near the aisle created a welcoming first point of contact, while several round meeting tables were distributed throughout the open floor area for customer discussions.
Tall feature towers wrapped in dramatic quartz-inspired graphics created strong visual landmarks at the perimeter. A suspended GRAIMAN sign increased overhead visibility, while dimensional blue wall installations added texture and reinforced the material-focused design concept. Integrated spotlights highlighted the branding and display features against the clean white architecture.